About us
A unique fundraising experience
The Bra-ha-ha® is a one-of-a-kind fundraising campaign that celebrates survivorship, creativity, and community. At its heart, the campaign features the iconic bra challenge, where community members transform a bra into a bold, over-the-top work of art inspired by breast cancer. These humorous and heartwarming creations are unveiled at our annual Bra-ha-ha Awards Show and Auction, a signature event that honors those affected by breast cancer.
But the Bra-ha-ha isn’t just one event—it’s a full campaign. From the Bra-ha-ha 5K Run/Walk to month-long bra art exhibitions, third-party philanthropy events, and numerous smaller fundraisers, the campaign brings the community together in creative and meaningful ways to raise funds for breast health.
Proceeds from the Bra-ha-ha® campaign support free mammograms, breast health services for uninsured and underinsured community members, and advanced technology at Chesapeake Regional Breast Care.
Bra-ha-ha® is a trademark of Chesapeake Regional Healthcare, Chesapeake, Va. © CRH All rights reserved.
About the Chesapeake Regional Health Foundation
The Bra-ha-ha is an event of the Chesapeake Regional Health Foundation, a 501(c)3 nonprofit organization that supports the programs, services and equipment needs of Chesapeake Regional Healthcare.
Everyone can participate!
In the past we have had:
- Students
- Community groups
- Corporate sponsors
- Retail outlets
- Medical facilities
- and others!