WHAT'S SO FUNNY?

When it comes to fighting breast cancer, there's rarely much to smile about - until now. "A Seriously Uplifting Experience," Bra-ha-ha® is a fundraising event that brings together people of all walks of life - everyone from men, women and children to seniors and major international fashion designers - to decorate bras in some of the most creative, hilarious and eye-catching ways imaginable. Each bra tells a story of hope, perseverance and support. The bras are assembled in an art exhibit so the community can celebrate the stories, the survivors and the spirit of those working to promote breast health.

Bra-ha-ha® began in Hampton Roads, Virginia, in 2008 to complement the grand opening of The Chesapeake Regional Breast Center at Chesapeake Regional Medical Center. Today, Bra-ha-ha® raises funds to provide mammograms and related breast care services for underserved women in southeastern Virginia and Northeastern North Carolina.

The Mission
Bra-ha-ha® is an artistic, high profile, community-centered celebration that confronts the barriers that hinder access to the early detection of and treatment for diseases of the breast and positively affects the emotional security of patients and their families in southeastern Virginia and northeastern North Carolina.

The Impact
Since its inception, the Bra-ha-ha® has touched the lives of thousands of men, women and children. Many have benefited from free screenings, and countless more have been reminded to schedule a mammogram or do a self breast exam. Most importantly, everyone who has seen or taken part in the event has been touched by the message of hope, perseverance and humor that is at the heart of this seriously uplifting cause.

Quality Assurance
CRMC holds the right to ensure that the Bra-ha-ha® name is associated only with programs and events reflecting the highest standards of the community and the ethical guidelines of its participating clinical associates.

Accountability
All of the organizations associated with Bra-ha-ha® as supporters or sponsors will be held accountable for their decisions and commitments to uphold the good name and intent of the Bra-ha-ha® brand.

Bra-ha-ha® is a trademark of Chesapeake Regional Medical Center (CRMC), Chesapeake, VA © All rights reserved.